Last week, I scrolled past yet another LinkedIn post—polished and professional, almost blending into the sea of a million other posts. Frankly, it was forgettable. It had all the right ingredients: a crisp image, a well-structured caption, and even a few trending hashtags sprinkled in for good measure. But within seconds, I was on to the next thing, and that post? Already a fading memory.
And then I came across a different kind of post. This one caught my eye and had my instant attention. It was a simple story—just a few short paragraphs. It was about a CEO—who was also a marketer and founder—sharing how a single mistake early in his career shaped his leadership style. In his post, he reflected on an unexpected lesson from a failed campaign and admitted that sometimes, he still feels like an imposter.
No flashy graphics. No sales pitch. Just real, honest storytelling.
And I read every word. I even left a comment. I remembered it.
And that’s the difference between noise and impact.
If you’re looking to post on LinkedIn later today just to tick a box, you’re missing the whole point. The platform isn’t just about broadcasting—it’s about connecting. It’s about making people pause at first glance, absorb, reflect, and engage. So, how do you post (and craft) content that expands your reach and strengthens your brand image? You start by going back to the drawing board and shifting your mindset from posting to resonating.
How to Post Content on LinkedIn Without Being Ignored
Let’s be real—most LinkedIn posts vanish into the dark void, collecting nothing more than just a few polite likes from co-workers and the occasional comment from bots. But, if you really want to build a brand that people remember and find invaluable, you need to stop posting like a corporate press release and start posting like a human.
Here are a few key tips to make people stop doom-scrolling and actually care about what you have to say:
- Stop Talking About Yourself All the Time (Nobody Cares….Yet)
Do you know that one person at networking events who goes on a long tangent about themselves? Don’t be that person on LinkedIn. If every post is a “Look at how great we are” moment, people will tune you out.
Instead, follow the 4-1-1 Rule—introduced by Andrew Davis (Brandscaping) and popularized by Joe Pulizzi at the Content Marketing Institute. Think of it like a social media platform on diet:
4 Servings of valuable, non-promotional content such as industry insights, curated wisdom, or something that makes your audience increase their smart-o-meter.
1 Serving of original, informative content such as your expertise, a lesson learned, a failure overcome, or a fresh perspective.
1 Serving of self-promotion such as your latest win, product, or service—but make it useful, not just braggy.
People are now more likely to care about you if they see you care about them first.
- Your First Three Lines Are Life….or Death (Make Them Count)
LinkedIn cuts off your post after a few lines, so those first few words? They need to slap. They need that umami.
Don’t start with: “Excited to share this amazing update about our latest…”
Instead, try this: “I once bombed a client pitch so bad, that I considered relocating to another continent. Here’s what I learned…” Now, that’s honestly intriguing, don’t you think so?
- Post Like a Human, Not a PowerPoint Slide (Seriously, Ditch the Jargon-Wagon)
Nobody logs onto LinkedIn to read “Scalable solutions for streamlining operational workflows.” Yet, there are so many posts that sound like they have been written by a corporate-speak generator.
Core Rule: If you wouldn’t say it in real life, just don’t post it.
Instead of this: “Leveraging cutting-edge machine learning algorithms to enhance predictive analytics and drive data-driven decision-making.”
Try this: “Here are a few smart tools to help make better predictions and smarter decisions.”
People really don’t like to see corporate word soup. They want to see clarity, personality, and a little fun.
- The Algorithm is Watching—Play Nice (Timing and Consistency Matter)
Think of LinkedIn as a needy pet dog. It wants attention regularly, not just whenever you feel like posting. If you disappear for days and weeks together and suddenly show up with a “HEY ALL, HERE WITH A BIG ANNOUNCEMENT!” LinkedIn won’t do you any favors.
Best Practices:
- Post only 2-4 times per week. Enough to stay relevant and not annoying.
- Best times to post? According to Hubspot, between 9:00 AM and 12:00 PM, 12: PM and 3:00 PM, or 3:00 PM and 6:00 PM (Mondays, Wednesdays, and Tuesdays, in that order) tend to get the most engagement. Essentially, weekdays from 9:00 AM to 5:00 PM are best.
- Engage with your audience before and after posting—comment on other people’s posts, reply to comments, and be an active part of the conversation.
The algorithm factors in every single move you make and rewards those who give before they take.
- If It Looks Boring, Nobody Will Read It (Structuring Matters More Than You Think)
Have you ever seen a LinkedIn post that’s just a massive, dense block of text? Yeah, nobody is going to read that.
Make your posts scannable:
- Short Paragraphs—1 to 2 sentences maximum.
- Bullet Points and Emojis to break things up.
- Line Breaks—give your audience’s eyes some breathing room.
- Images, Carousels, and Videos? Yes, Please.
Example: Instead of this…
“Achieving success on LinkedIn requires a comprehensive strategy, strategic planning, and regular content posting to increase visibility and build relationships.”
Try this:
Want to stand out on LinkedIn? Here’s what works:
- Post with seriousness.
- Share insights, not just updates.
- Build relationships, not just followers.
See the difference? One is overpowering while the other is clear, simple, and impactful.
- Your Post Isn’t a Monologue—Make It a Conversation (Get People Interacting)
If your LinkedIn post reads like a one-way TED Talk show, I hope not because it won’t get much engagement. LinkedIn loves interactions and conversations, not lectures and drones of paragraphs.
- Instead of just stating facts, ask questions using the LinkedIn Polls feature.
- End with a call to action (CTA). Ask your audience for their opinions and thoughts, invite proactive discussions, or challenge assumptions.
- Reply to every comment (Yes, every single one). More comments = More reach.
Example CTA:
“What’s that one LinkedIn post that grabbed your attention and really stuck with you? Drop the link below—I’d love to read it.”
Final Thought: Stop Posting, Start Connecting
Most people view and treat LinkedIn like a megaphone when they should be using the platform like a phone call. If you’re a business owner or an entrepreneur looking to build a brand that actually expands your reach and strengthens your credibility among your target audience, here’s what you ought to do: Focus less on what you want to say and stress more on what your audience needs to hear.
Because at the end of the day, the posts that perform the best aren’t the ones that talk at people—they’re the ones that make people feel something, think differently, or take action.
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