Aarushi never intended to become “a LinkedIn person.” She assumed the platform was only for job seekers or B2B salespeople blogging about their 5 a.m. appreciation walks. But in between casually scrolling and making an accidental comment that received 200 likes, she discovered something important: LinkedIn is more than just a site. It’s positioning.
Today, Aarushi is neither a viral hit nor a content machine. However, she is quite well-known in her field. Recruiters remember her. Collaborators reach out. Clients mention her postings during conversations. All because she learned how to utilize LinkedIn branding effectively without being a noisy self-promotional trumpet.
This is not a handbook for influencers. It’s for smart workers who want to be present, speak up, and stand out without surrendering their spirit.
Step 1: Treat Your Profile Like a Landing Page
Most LinkedIn profiles read like resumes. That is a mistake.
Aarushi reworked hers into a narrative. Her banner graphic highlighted her specialization. Her headline was more than simply her job title; it represented her whole value proposition in one line. Her “about” section? It seemed more like a discussion than a robot delivering bullet points.
Here’s how you gently transform eyeballs into viewers:
- Headline: Focus on transformation, not titles. ( “Helping climate startups raise capital faster” > “VC Associate at GreenFund” )
- About: Tell us about your path, your motivation, and your current obsession. Finish with a personal touch that makes you memorable.
- Featured Section: Please pin your greatest articles or media here. Make it count.
- Experience: Skip the copy-paste job description. Use results, impact, and a little voice.
Step 2: Start Showing Up Without the Overwhelm
Remember, your profile should not only display where you’ve gone. It should provide an indication as to where you are headed.
Aarushi received five likes on her initial post. Her mother gave her one.
However, she continued. Because branding is not a lottery but a long-term strategy.
She made it viable in the following ways:
- She committed to post once every seven days. No fluff, no pressure. One useful, truthful, or interesting observation.
- Storytelling and sustainability were the two content pillars she selected. That’s all. No following trends.
- She came to terms with her flaws. Typos? Well, not perfect, but better posted.
A content calendar with color coding is not necessary. All you have to do is press “post” when it counts.
Step 3: Comment Like You Mean It
The majority of Aarushi’s brand growth comes from other people’s postings, not her own.
She made commenting a daily routine. But not the “great post!” type. She offered perspective. Asked intelligent questions. Shared a brief story. In short, she provided value without taking over the attention.
Here’s how you can accomplish it:
- Choose 5–10 creators in your field and connect with them meaningfully.
- Don’t just echo it, add to the conversation.
- Occasionally tag others in your remarks to form micro-connections.
Every meaningful comment is a breadcrumb leading back to your profile. Make them count.
Step 4: Make One Thing Download-Worthy
When people link you with practical items, your personal brand becomes more compelling.
Aarushi constructed a basic Notion template to help climate entrepreneurs pitch well. It wasn’t flashy, but it was real. She handed it away. People downloaded. Someone tagged her. Others slipped into her DMs. That single resource gave her more credibility than any #MondayMotivation remark ever could.
Consider what you know in depth. Convert it into:
- A checklist.
- A swipe file.
- A quick guide.
- A carousel simplifies the difficulty.
Provide value before you ask for anything.
Step 5: Embrace Your Own Pace
Not everyone has to be a daily poster. Aarushi’s strength was her ability to remain consistent on her own terms.
Acknowledge that you are more of an observer than a broadcaster. Some individuals create brands in the comments. Others by providing thoughts in context. Some just respond in DMs with warmth and interest.
The point is: there is no one-size-fits-all approach. But invisibility is not an approach either.
LinkedIn Isn’t About being Loud. It’s About Legacy.
Your personal brand on LinkedIn is more than just content. It’s breadcrumbs. Signals. Stories. It’s what people remember even when you’re not present. Or even better, when they’re considering who to allow into the room.
You do not need to be Aarushi. But you do need to be seen. Intentional. Real.
So, the next time you scroll past a message and think, “I could’ve said that,” consider saying it yourself. Not to get viral. But you need to be heard by the right people at the right moment.
Because, in the end, your LinkedIn brand does not reflect what you say about yourself.
It’s what they whisper when your name comes up.
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