Mariam kept her LinkedIn posts simple when she first started. Perhaps a brief lesson from her day, a phrase here, a few words there. But, something shifted with time.
The algorithm wasn’t the reason. The crowd wasn’t the cause.
It was the structure.
She was looking through her feed one morning when she came across a post that stopped her in her tracks. It was clear, scrollable, and really helpful—not because it was daring or clickbait-y. A carousel.
She had to reconsider how she presented her narrative after reading that one post. Mariam soon began experimenting with carousels of her own. While some failed, others gave her unexpected chances, such as speaking engagements, podcast invites, and new clients.
However, creating them wasn’t the most difficult aspect.
It was thinking of what to say.
So she started compiling a personal list of relevant forms that enabled her to express something worth scrolling through, rather than “content hacks.” These are the ones that have remained effective.
The “Wait, Seriously?” Carousel
Mariam’s initial success stemmed from presenting a well-known statistic. It turns out they didn’t. That one statement sparked a whole carousel of revelations about an ignored fact in her field.
What’s the key? Do not start with the conclusion. Start with a surprise.
She structured it like a story: discovery → further dive → clear takeaway. The last slide provided viewers a cause to care—and to click follow.
Your journey—One slide at a time
People do not just buy into your product or service. They buy into you. And one of the most effective ways to foster trust is to share your journey, complete with highs, lows, and difficult decisions.
- Where you started.
- A mistake that nearly lost you everything.
- What altered things?
- Where are you today, and what’s next?
Be honest. People do not need perfection; they require perspective.
A Process People Could Steal (In the Best Way)
Mariam discovered a rhythm for transforming a single concept into five different sorts of material after months of experimenting. She nearly kept it to herself, thinking, “This is too simple.”
However, when she transformed it into a carousel, it exploded.
The secret was not intricacy. It was clarity. People desire reliable shortcuts. And when you lay things out plainly, even without a beautiful graphic, people will remember who presented it to them.
The Post that Broke a Myth
Mariam had become bored of seeing repeated productivity advice: get up at 5 a.m., do hard work, and drink 3 liters of water before midday.
One day, she pushed back gently. She discussed what didn’t work for her, what did, and why counsel is only as good as the context.
The tone was not angry. It was inquisitive, human, and full of nuances. That’s why it resonated.
The One that Flopped
Mariam was confident that one of her pitches would be successful. She had practiced, perfected, and delivered it with confidence. It continued to blast.
Rather than concealing it, she revealed it.
The entire tale became a carousel that took readers through the mistakes, missed signals, and subsequent reflections. The answers flooded in. Not out of sympathy, but out of recognition.
Sometimes the most useful thing you can offer your audience isn’t a win. It’s a lesson in loss.
The Tools that Actually Made a Difference
People enjoy learning how you work. Mariam previously provided a behind-the-scenes look at her weekly planning process – no frills, just what kept her sane and focused.
There were no gimmicks, just genuine screenshots and a brief explanation of how her system grew over time.
It was one of her most saved posts.
Real People. Real Results. Real Stories.
Client tales don’t have to be flashy to be impactful. Mariam began sharing little victories – a project turnaround, an attitude adjustment, a simple technique that helped someone reclaim their time.
She did not oversell it. She just stated the facts, step by step, in a way that allowed people to conceive what was possible for themselves.
A Final Note from Mariam
After a year of designing carousels, Mariam has one rule: every piece of material must either instruct, inspire, or connect.
What if it does more than one? Even great.
The format does not have to be elaborate. The design does not have to be flawless. However, the objective must be clearly expressed.
Because at the end of the day, carousels aren’t about bragging.
They believe in turning up with something that moves people, even if it’s just one slide at a time.
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