Introduction
Building a personal brand on LinkedIn is not just a modern necessity; it is, rather, a strategic move differentiating one from others in the competitive realm of business networking.
You might be clueless about how to narrate a brand story that resonates with the audience and where to get started for personal branding. In what way? There’s no one specific way about it. LinkedIn stands out as the premier platform for creating brand identity.
LinkedIn offers several benefits and ways to build your profile and seize opportunities while differentiating from the rest in the marketplace. In this article, you will find out what is personal branding on LinkedIn, what its benefits are, and how to build one for you.
Let’s start!
What is Personal Branding?
Personal branding is the process of creating a unique personal identity. It helps one to outshine the crowd, grab client or investor attention, and lift one’s brand to a higher notch. Simply, it is delivering a clear picture of who you are, what you do, and what you stand for.
A personal brand is the perception that others have about your business. It is the mirror reflecting customers’ opinions the moment they hear your brand’s name and how they look at it.
What is LinkedIn Personal Branding?
LinkedIn personal branding is the process of enhancing and promoting your brand identity values, story, USP, etc. on LinkedIn.
Now you might think what makes LinkedIn so special? The answer is that it is designed for professional networking, to exhibit your unique skills and values, reach your target audiences, collaborate, and acquire opportunities. In short, developing a personal brand on LinkedIn is key to overall business growth.
Is LinkedIn the right platform for personal branding?
Gone are the days when LinkedIn was a platform just to upload resumes for job hunters. LinkedIn, with over one billion users, has evolved into a premium place for personal branding. The platform allows you to showcase professional achievements, business milestones, find industry partners, enhance brand visibility, etc. Take charge of your image by embracing personal branding on LinkedIn.
Importance of Building a Personal Brand on LinkedIn
Boost Your Reputation
Personal branding is a powerful lever to elevate your brand reputation. Effective LinkedIn brand promotions and presentations help you connect with the right people and gain credibility. Hence, clearly explaining your business offerings, values, brand story, and vision gains trust and a positive reputation in the industry.
Builds Good First Impression
For professionals, you can make a very good first impression through your LinkedIn profile. Your employees, stakeholders, competitors, or investors have a glance at your LinkedIn profile even before visiting the website. So, build a good compelling profile to bring a remarkable and approachable first impression.
Creates Business Awareness
Sharing the expertise and accomplishments of your business creates visibility. It is also effective to attract potential customers, partnerships, and investors. For social media, you should position yourself as the go-to expert in your field.
Again, this boils down to being trusted by the audience. But personal branding initiates trust and loyalty to your audience. Hence, if a customer sees your logo on anything and automatically trusts it, the reason is – YOU.
Expands Your Network
Another thing worth noting about personal branding on LinkedIn is it creates a chance for network expansion. It has a strong impact on self-promotion and provides many opportunities for clearly stating who you are. Therefore, LinkedIn branding is not just about having more followers, but rather making valuable and true connections.
Drives Business Growth
For entrepreneurs, looking for business expansion, your LinkedIn branding should shine, since it could be one powerful marketing tool. Whether you are generating leads, establishing, partnering opportunities, or proclaiming as the best brand, it’s hard to deny that strong LinkedIn personal branding will complement the growth and success of your business.
How to Craft a Standout Personal Branding on LinkedIn: A 3-Step Guide
- Polish Your LinkedIn Presence
LinkedIn profile is your digital storefront. Once you start the personal branding process, you need to focus on LinkedIn. At a basic level, make your profile shine and express what you wish to say to your audience. Here is the checklist to follow:
Profile photo: The very first thing the audience notices is the profile picture. Choose a high-quality image and professional photo that aligns with your industry and reflects your personality. Keep the background simple and generate a custom LinkedIn URL.
Headline: Write a compelling headline that provides short and crisp info on what you do, your unique offerings, etc. It is more like a tagline, be creative enough to make your audiences have a second glance.
About section: This is where you need to be very specific and write engaging content. Narrate your impactful story, who you are, what you do, define your brand, and the services you offer. Be more open and highlight your brand identity here.
- Connect, Cultivate, and Grow Your Network
After optimizing your profile you can go ahead and build connections. Remember to network with the right person.
LinkedIn is a potent platform, indeed, a massive searchable database of professionals from around the globe. Here you can build connections with the target audience, stakeholders, investors, etc. LinkedIn allows you to increase your network through invitations and can do things like:
-Follow
-Send direct messages.
-Like, share, and comment on relevant content to increase brand visibility.
-Join LinkedIn groups to communicate with like-minded experts.
Hence, LinkedIn acts as a specialized connecting tool to network with experts and engage with the right audience globally. And personal branding has taken it a step forward.
- Inspire and Share Your Insights
The next step to focus on is engaging with your connections or networks. Publishing posts is a good way to enhance your LinkedIn presence and expand beyond.
You have multiple options in content creation including images, videos, newsletters, articles, and so on. Sharing meaningful content on LinkedIn algorithmically increases presence, which in turn enhances brand reputation in the specific industry.
Your next question might be what to post. Posting does not mean uploading your latest and greatest achievements — indeed, many get fooled by that notion. Your post should add value to your audience’s lives, helpful advice they can use in their work, an experience they can learn from, or insights and new perspectives on industry trends.
Consistency is the proven tactic for personal branding and increasing credibility. Make sure to be active and be present on LinkedIn, through regular posts, comments, messages, etc. This attracts more connections and business growth opportunities.
Final Thoughts: Your Brand, Your Legacy
Personal branding on LinkedIn must be at the top of the to-do list for business. It requires clarity, consistency, and engagement, remember, it is a marathon and not a sprint. Give time to build your LinkedIn presence and consider minute detailing for better results.
Build a Personal Brand on LinkedIn with The Globalpreneur
Are you looking to get started with Personal branding on LinkedIn? Well, it requires consistency, content creation, creativity, orderliness, and networking. Sounds a lot. Right? But The Globalpreneur makes it easy for you.
Our LinkedIn personal branding helps entrepreneurs narrate their stories in a way that inspires, resonates, and connects the audience. This captivating content helps to build a strong network, gain followers, form a community, and scale your business.
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