Often, a leader has to run a gauntlet of professional hurdles, like long years of climbing the corporate ladder, navigating office politics, and adhering to unwritten rules, before he learns to lead with command and control.
But, Gen Z’s leadership DNA seems to be coded differently. They aren’t waiting for permission to lead; they are leading through their values.
In a chance encounter with Ava Richard Baily, what I deeply felt was that leadership for her isn’t a felicitation of power or a hostile takeover. It’s an evolution of deep thought executed through insightful contributions underlying her age. Through her silent demeanor, Ava is challenging the status quo not through aggression, but through a quiet, unwavering conviction in her values and skills. At that moment, I realized the ‘power code’ isn’t just changing—it’s dissolving. Authenticity is being rewritten and, the old leadership playbook is replaced by something quieter, more collaborative, and unapologetically human.
Let me introduce Ava Richard Baily.
By the time she was 27, Ava had turned down two Fortune 500 job offers, built a six-figure sustainability startup from her college dorm, and, was leading a remote-first team spanning five continents. Rooted in empathy, and transparency, her fiercely collaborative leadership style defies every corporate stereotype. There’s no corporate jargon, no mahogany desk, no 7 a.m. board meeting. Instead, Ava is curled up on a beanbag in her Lisbon co-living space, sipping matcha while reviewing her startup’s latest carbon-neutral metrics on a Slack channel titled #EarthSavers. By 9 a.m., she has recorded a TikTok video explaining next quarter’s profit-sharing model to her team of 50—all under 30—scattered from Nairobi to Seoul. When asked about her “leadership style,” Ava R. Bailey shrugs: “I don’t lead. We build together.”
Ava is neither an outlier nor a Silicon Valley anomaly. She’s part of a global revolution, quietly taking shape by dismantling traditional hierarchies. Gen Z are the rebels born between 1997 and 2012, are flipping the leadership script well before they hit their 30s—not with grand gestures or titles, but with a mindset that is radically different, with a vision that is refreshingly inclusive, proving that you don’t need a corner office—or even a desk—to drive a change.
This is the silent power shift—and it’s changing everything.
For decades, leadership followed a clear formula: climb the ladder, pay your dues, and maybe, when you’re on the last leg of your career, earn a corner office- a potential reward for a lifetime spent navigating the bureaucratic terrain. That’s not how Gen Z sees it.
When Gen Z came of age, the world was grappling with pandemic upheavals, AI’s exponential rise, and a social movement that demanded accountability from the top down. They’ve seen what happens when power goes unchecked. They resolved it not by rejecting authority; by reimagining it. Gen Z leaders are flattening hierarchies, blurring the borderlines of power, and building cultures that can thrive on collaboration and shared ownership, rather than competition.
By 2025, Gen Z will comprise 27% of the global workforce. But unlike Millennials, who sought to reform systems, Gen Z is rebuilding them from scratch—and they’re doing it before turning 30.
“This isn’t about climbing ladders,” says Dr. Elena Torres, a generational researcher at Oxford. “It’s about dismantling the ladder entirely and constructing something horizontal, fluid, and purpose-driven.” This kind of setup is becoming more popular among Gen Z-led startups because it promotes equality, flexibility, and open communication—key values for many in this generation.
For Gen Z, profit isn’t the endgame, it’s a means to fund their mission. A 2023 Deloitte survey found that 76% of Gen Z workers prioritize organizational ethics over salary. Take Lush Cosmetics’ Gen Z-majority innovation team, which recently pivoted 30% of R&D funds toward refugee-led sustainability projects. “If our work doesn’t heal the world, why bother?” argues 26-year-old project lead Jamal Idris.
For Gen Z, the purpose is strategy. It’s how they attract talent, customers, and capital. Investors are taking note and firms are increasingly backing founders with strong ethical visions, not just polished pitches.
Gone are the days of closed-door decisions. Gen Z leaders like Ava share everything from her latest research on organic skincare products to meeting notes via platforms like WeMeet. “Secrecy breeds distrust,” says the CEO of GlowWithGreen, Ava R. Bailey. “We’re proof that transparency doesn’t compromise competitiveness—it fuels it.”
Gen Z doesn’t just use technology—they live it. That makes them exceptionally agile leaders in a world where change is the only constant.
They’re scaling global teams on Slack, building brands on TikTok, and closing deals over DMs. Their fluency in technology doesn’t rest on using the latest gadgets as cold tools; but they’re leveraging AI and digital data as ways to deepen human connection, collaborate, and create in ways that transcend geographical boundaries and traditional structures. They understand the power of innovations and embrace them fearlessly to build genuine relationships, online and offline.
One of the most profound changes Gen Z is bringing to leadership is through their “health first” strategy to big wins. And if it’s about mental health, they prioritize psychological safety at the most. Burnout, a toxic office environment, and a Machiavellian work culture that encourages a ruthless pursuit of success are being openly rejected. Instead, Gen Z leaders are building sustainable businesses—not just financially, but emotionally. What’s truly fascinating is their inherent understanding of vulnerability as a strength. They are more open about mental health, more willing to admit mistakes, and more likely to seek diverse perspectives.
In Zoom meetings and startup Slack channels, it’s now common to hear check-ins like: “How’s your energy today?” or “What do you need to feel supported this week?”
To many, this might feel overly sensitive. To Gen Z, it’s smart leadership that values rest, boundaries, and psychological safety as essential components of productivity.
Traditional corporations are taking note. Unilever now pairs junior Gen Z “reverse mentors” with C-suite executives, while IBM’s 2024 leadership program mandates AI literacy training—led by under-30 hires. “Shortly, we envision a synergy of power: the wisdom of the experience with the audacity of Gen Z to reimagine; it’s no more Gen Z Vs Millennials, it’s their fusion that builds progress,” Ava smiled triumphantly.
As she winds up for her evening yoga class, Ava Richard Bailey’s story echoes from Lisbon to Jakarta: Leadership is no longer about authority, but about creating ecosystems, where every voice fuels progress and leads defiantly. The silent shift isn’t a rebellion—it’s a renaissance. And for those willing to listen, not lead, the possibilities are as boundless as Gen Z’s digital horizons.
The question isn’t whether Gen Z will reshape business. It’s whether the world is ready to embrace this new breed of leaders, who wear sneakers, value empathy, and dare to ask: What if we led with humanity first?
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