I used to think personal branding was for loud people.
The confident ones. The ones who knew exactly what to say and had perfect headshots with latte art in the background.
I was not that person.
I was a designer hiding behind the screen. Until I realized something: I could either keep hoping someone noticed me, or I could build a personal brand that did the talking for me.
Fast-forward to 2025, and I now coach creative introverts on how to build a brand that speaks up—even when they don’t feel like it. Here’s the exact playbook I used to go from “Who’s that?” to “Can we hire you?”
1. Start With Your Quiet “Why”
Not everyone’s “why” needs to shout. Mine whispered.
It said: “You’re here to help creative misfits feel seen.”
That one line became my anchor, my compass, and eventually, my LinkedIn headline.
Real talk: You don’t need a viral mission. Just a real one.
2. Become Known for One Thing (At First)
I used to list everything I did: logos, web design, branding, even T-shirt mockups. No one remembered me.
The minute I started saying, “I help introverts design bold brands,” people leaned in.
Lesson: Don’t be a buffet. Be that one unforgettable dish.
3. Google Yourself (And Then Clean Up the Cringe)
I once found an old fanfiction blog under my real name.
I laughed, then I cleaned up. Your digital trail matters. Set your online house in order.
Do this now: Google yourself. Delete. Update. Curate.
4. Build Your Digital House (Yes, a Website)
I built my first site on Notion. It had my story, a few testimonials, and a photo of me nervously holding coffee.
It wasn’t fancy—but it worked. Because it was me.
Pro tip: Don’t wait for perfect. Start with presentable.
5. Be a “Human” on LinkedIn
I stopped being a lurker and started being a human. I shared tiny wins, messy lessons, and client love.
One story about failing an interview got 11K views.
Truth: People connect with people—not polished personas.
6. Tell Tiny Stories That Stick
Instead of saying “I help brands grow,” I told the story of how my client got their first sale from a DM after we rebranded.
Stories = receipts.
Tip: Keep it short. Keep it real. Keep it sticky.
7. Pick a Vibe and Stick to It
I chose a pastel blue palette, handwritten fonts, and doodles. Suddenly, people started saying, “I saw this and thought of you.”
That’s branding magic.
Reminder: Your visual vibe is a handshake before you speak.
8. Share What Others Say About You
I was shy to ask for testimonials—until I saw how one line from a past client got me three new inquiries.
Let others do the bragging.
Copy-paste-friendly ask: “Can you share one sentence about working with me?”
9. Evolve Without Losing Yourself
At first, I was “Ari the designer.” Now I’m “Ari the branding coach.”
My tools changed. My heart didn’t.
Mantra: Shift roles, not roots.
10. Make It Feel Like You—Not a Billboard
The best compliment I ever got?
“Your brand feels like a cozy conversation.”
That’s what I want for you, too.
Final truth: Personal branding isn’t a megaphone. It’s a mirror.
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